Porcelain Route International – Bavaria and the Czech Republic
Founded in the mid-1990s, the Porcelain Route Bavaria has established itself as a key institution for tourism. The Bavarian Porcelain Route runs an approx. 700 km-long course connecting historical and current porcelain locations.
Click here to visit the Porcelain Route International website
Even though the two regions had a common tradition, there was no connecting link to the Czech Republic. This deficiency was remedied in recent years with the support of the association “Porzellanstraße e. V.” and a partner in the Czech Republic in a cooperative project led by the special purpose organization “Zweckverband Deutsches PorzellanMuseum”. The aim was to connect the areas of Bavaria and Bohemia for tourism under the umbrella of porcelain.
In Bavaria, all of the information boards and existing publications were revised, expanded and printed in three languages. Offers were put together for various target groups and summarized as “tips”. A travelling exhibition that stopped in Bad Alexandersbad, Selb, Carlsbad, Bayreuth and Weiden drew attention to the Porcelain Route and what it has to offer for tourists.