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CERA-DEST – Ceramic destinations for sustainable tourism

CERA-DEST – Ceramic destinations for sustainable tourism

The aim of the project was to create a new competitive and sustainable tourism programme for the “European Route of Ceramics” in order to capitalize on the European industrial and cultural heritage of these specific ceramic regions.

Together with the partner municipalities Limoges (FR), Stoke-on-Trent (UK), Faenza (IT), Delft (NL), Höhr-Grenzhausen (GER) and Anderen Limited (UK), tourism packages were developed for different target groups and marketing channels determined to promote the regions in both Europe and Asia and enhance their appeal. An independent website was created (www.viaceram.eu) along with an app (Viaceram) for Android and iPhone that present the ceramic regions and what they offer tourists.